Mark GarciaWith more than 20 years of experience in every facet of the food and beverage industry, Chef Mark Garcia is well-known as an innovative, creative and results-driven executive. A 1991 graduate of the prestigious Culinary Institute of America, Chef Garcia infuses his culinary flair into developing unique recipes as well as conducting extensive training and educational seminars for chefs, distributors and culinary arts students. He’s a renowned keynote speaker and has authored two books: Entrepreneurial Insanity in the Restaurant Business and How to Become a Rock Star Chef in the Digital Age.

As director of foodservice for Avocados From Mexico (AFM), Chef Garcia oversees the dynamic marketing, culinary and promotional efforts for the fast-growing foodservice marketplace. Chef Garcia and his team design creative marketing and chef-engagement programs for foodservice professionals highlighting AFM’s great taste, versatility, nutritional benefits and year-round availability. With Chef Garcia’s vision and leadership, AFM is poised for continued growth as consumer love for fresh Avocados From Mexico continues to flourish.

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